STAGE Hotel is an immersive boutique theme hotel centered around film and theatrical arts, designed to provide each guest with a unique, personalized experience.

The brand design concept draws inspiration from the art of cinema and the “montage” theory. Film is an art of time and space, where the combination of imagery and time allows stories to expand with limitless possibilities. Montage, through the juxtaposition and transition of different scenes, offers new narrative possibilities, reflecting STAGE’s inclusive and open nature.

The logo design is inspired by the concept of “dynamic images formed by sequential frames,” with the STAGE characters as the primary visual element. The text is angled in perspective and arranged in an upward, layered trend, resembling a still frame captured from a playing film, reinforcing the unique identity of cinematic art.

The overall visual style of the STAGE brand is international, modern, refined, high-quality, and humanistic.