SPECS COLLECTION
镜架收藏社
What we do
Branding
SPECS COLLECTION has been focusing on curating handmade retro glasses frames for over a decade. The brand’s founder respects oriental culture and craftsmanship and aims to revive the brand’s momentum in the new era. Drawing inspiration from the brand’s Chinese name ‘镜架收藏社’, we redesigned the pictographic character “藏” as the logo and incorporated the brand’s initials ‘SC’ into a geometric pattern resembling traditional Chinese window frames. This design offers a modern interpretation of traditional aesthetics, reflecting the brand’s timeless and historical quality.
SPECS COLLECTION
镜架收藏社
SPECS COLLECTION has been focusing on curating handmade retro glasses frames for over a decade. The brand’s founder respects oriental culture and craftsmanship and aims to revive the brand’s momentum in the new era. Drawing inspiration from the brand’s Chinese name ‘镜架收藏社’, we redesigned the pictographic character “藏” as the logo and incorporated the brand’s initials ‘SC’ into a geometric pattern resembling traditional Chinese window frames. This design offers a modern interpretation of traditional aesthetics, reflecting the brand’s timeless and historical quality.
What we do
Branding
Full Story
View Design Process
Eyeglasses production scene
Concept Design Round 2
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