SO FAR SO GOOD

What we do
Branding
Packaging & Printing
Awards
2024 TOKYO TDC

SO FAR SO GOOD is a bakery established during the COVID-19 pandemic. The founder hopes to bring a little bit of beauty and comfort to the overall depressed environment, and named it So Far So Good. Through their own innovative understanding of baking, we provide a variety of delicious and novel hand-baked bread and light meals. Therefore, we use the “S” dough symbol and relaxed and elegant identity recognition to reflect the ease and comfort we need.

SO FAR SO GOOD

SO FAR SO GOOD is a bakery established during the COVID-19 pandemic. The founder hopes to bring a little bit of beauty and comfort to the overall depressed environment, and named it So Far So Good. Through their own innovative understanding of baking, we provide a variety of delicious and novel hand-baked bread and light meals. Therefore, we use the “S” dough symbol and relaxed and elegant identity recognition to reflect the ease and comfort we need.

What we do
Branding
Packaging & Printing
Awards
2024 TOKYO TDC
Full Story
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The store is under renovation