POP MART PINO JELLY
泡泡玛特性格味觉小测试
What we do
Branding
Communication
Digital
We created a launch animation video for POP MART’s Pino Jelly new series “Taste & Personality Quiz”. In the world of Pino Jelly, every sweets flavor has its own characteristic. Inspired by boutique digital quiz games, we communicated three main characters’ personalities through shapes, colors and typography.
POP MART PINO JELLY
泡泡玛特性格味觉小测试
We created a launch animation video for POP MART’s Pino Jelly new series “Taste & Personality Quiz”. In the world of Pino Jelly, every sweets flavor has its own characteristic. Inspired by boutique digital quiz games, we communicated three main characters’ personalities through shapes, colors and typography.
What we do
Branding
Communication
Digital
Full Story
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We visualized these emotions through typography and graphic design, conveying the sensory experiences of bitterness and intensity. By combining the Chinese characters for “bitterness” (苦) with coffee and matching “intensity”（直冲） with squeezing mustard, we aligned food with corresponding emotions for a cohesive expression.
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