Moonshot Academy is a pioneering school in Beijing leading a radical shift in education. Positioned as a bold alternative to the traditional Chinese academic system, the school embraces project-based learning and the integration of generative AI technologies— empowering a new generation of creative, action-oriented students to solve real-world problems. As Moonshot redefined its academic model, it became clear that its digital presence needed to evolve with it. The new website was designed to capture this transformation—not just to tell the story of a school, but to shape a new kind of admissions experience for a new kind of learner.

A Website That Mirrors the Journey of Discovery
This was more than a redesign—it was a repositioning of the entire digital experience. The website serves a dual purpose: a storytelling platform that communicates Moonshot’s unique vision, and a high-performing admissions tool to convert prospective families.

We opened the experience with an immersive animation that immediately communicates the scale and ambition of the school’s mission. From the boundless vastness of space to the possibilities of our sky, the visual metaphor reinforces the core of Moonshot’s approach: curiosity, ambition, and grounded execution.

As users scroll, the site transitions from conceptual to concrete—introducing programs, real student projects, and practical admissions information. Through this rhythm, we mirror the school’s belief that the most expansive ideas must be rooted in real-world impact.