Relative Design cooperates with GUCCl to present the online and offline experience of the GUCCI COSMOS exhibition. The “Gucci Cosmos” exhibition which showcases the brand’s 102 years of history slated to run at the Shanghai’s West Bund Art Center from April 28 to June 25, before touring the world.

GUCCI COSMOS Online and Offline Experience Design. To celebrate 102 years of the brand’s iconic creations, Gucci presents the “Gucci Cosmos” archival exhibition, an immersive journey through time that revisits the brand’s inspirational narrative since its inception. The exhibition features eight spaces designed by renowned British artist and stage designer Es Devlin, intertwining cutting-edge audiovisual experiences with a creative interpretation of the brand’s profound heritage.

Curated by Italian fashion theorist and critic Maria Luisa Frisa, “Gucci Cosmos” not only showcases precious fashion creations preserved at the Gucci Archive in Florence but also interprets the creative inspirations from founder Guccio Gucci to successive creative directors Tom Ford, Frida Giannini, and Alessandro Michele. The exhibition explores how creativity reflects and defines the spirit of the times.

Photography: GUCCI