GUCCI 2023 CHINESE
VALENTINE’S DAY
What we do
Communication
Digital
In collaboration with Gucci we designed and launched their Chinese Valentine’s Day social experience. The visual language draws inspiration from the iconic Gucci flower heritage, and blends it with Goddess Flora 花神 who blesses lovers in mythology . The JD digital interaction changes lover’s initial into a flower garden, in a poetic aesthetics. Our Meitu photo filter encourages lovers to ‘be’ a Flora herself, narrating a natural and bright Gucci CVD.
Photography: Gucci
GUCCI 2023 CHINESE
VALENTINE’S DAY
In collaboration with Gucci we designed and launched their Chinese Valentine’s Day social experience. The visual language draws inspiration from the iconic Gucci flower heritage, and blends it with Goddess Flora 花神 who blesses lovers in mythology . The JD digital interaction changes lover’s initial into a flower garden, in a poetic aesthetics. Our Meitu photo filter encourages lovers to ‘be’ a Flora herself, narrating a natural and bright Gucci CVD.
Photography: Gucci
What we do
Communication
Digital
Full Story
This exclusive CVD flower pattern draws inspiration from Gucci’s love for nature and garden. Small, colorful flowers in various shades and sizes scattered across the fabric. Each flower is detailed with visible petals and leaves, giving it an organic feel. Gucci logo in calligraphy style was hidden in flowers. We associated this love garden with concept “Goddess Flora 花神”, who blesses lovers in mythology.
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Tracing every flower petal for animation
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