DRAGON YEAR GIFT SET

What we do
Branding
Communication
Packaging & Printing
Awards
Hilbrand 2024 Brand Award Finalist
Hilbrand 2024 Packaging Merit Award

In this year of the Dragon, 提福(give our best wish to others) to meet each others. We cooperate with Titiful Restaurant to create the rice wine gift box of Dragon year. Starting from 提福, we wish everyone to bring blessings and connect people with good fortune through the gift box, so the box’s handle stands out. The outer box are written in traditional Chinese characters 龍(dragon), by using time-lapse photography, to capture and depict the abstract luck. The way of opening the box also simulates the opening of a jar of rice wine, and unfolding the expectations and surprises of the new year. The 20-year-old rice wine is in orange-red to express a younger and more social New Year gift box.

Full Story

DRAGON YEAR GIFT SET

In this year of the Dragon, 提福(give our best wish to others) to meet each others. We cooperate with Titiful Restaurant to create the rice wine gift box of Dragon year. Starting from 提福, we wish everyone to bring blessings and connect people with good fortune through the gift box, so the box’s handle stands out. The outer box are written in traditional Chinese characters 龍(dragon), by using time-lapse photography, to capture and depict the abstract luck. The way of opening the box also simulates the opening of a jar of rice wine, and unfolding the expectations and surprises of the new year. The 20-year-old rice wine is in orange-red to express a younger and more social New Year gift box.

What we do
Branding
Communication
Packaging & Printing
Awards
Hilbrand 2024 Brand Award Finalist
Hilbrand 2024 Packaging Merit Award
Full Story

The encounter between yellow rice wine and the Year of the Dragon reminds us of 筆走龍蛇, it conveys a sense of vigorous, lively, and free-flowing expression. Through time-lapse photography, we capture the moments of drawing the character “龙” (dragon), which also symbolizes capturing good fortune.

The design of the split gift box continues the joy of opening a vat of freshly brewed wine.

View Design Process
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Dry after coloring

Printing test

Shooting day