DOTRIX
What we do
Branding
Communication
DOTRIX is a clothing brand that explores contemporary culture, modern fashion trends, and traditional Chinese craftsmanship to create unique apparel. By drawing from both current experiences and historical influences, Dotrix aims to bridge the past and the present, encouraging young people to develop a deeper understanding of their identity and their nation’s heritage. The brand seeks to inspire appreciation for fashion while fostering a connection to cultural roots.
Photography: Koukenn
Full Story
DOTRIX
DOTRIX is a clothing brand that explores contemporary culture, modern fashion trends, and traditional Chinese craftsmanship to create unique apparel. By drawing from both current experiences and historical influences, Dotrix aims to bridge the past and the present, encouraging young people to develop a deeper understanding of their identity and their nation’s heritage. The brand seeks to inspire appreciation for fashion while fostering a connection to cultural roots.
Photography: Koukenn
What we do
Branding
Communication
Full Story
DOTRIX is more than just a clothing brand; it aims to evoke resonance through its expressive and thought-provoking messaging, daring to critique and satirize certain phenomena. Through the lens of media, it uses clothing as a medium to communicate cultural values and spirit that it holds dear.
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