YONGHE medical group is a listed company providing one-stop hair medical services. Since 2005, we have been focusing on the hair medical service market, and built a multi-brand service system such as Yonghe Hair transplant, Svenson Medical Hair Center, Hafada increase hair.

SOLUTION
Starting from brand strategy, we designed a highly recognizable and content-focused super symbol for Yonghe Hair Transplant. Using the Chinese character “禾” as the base shape and integrating an upward-growing arrow element, we created a unique brand symbol for Yonghe Group. This arrow element is also incorporated into the wordmark, forming a complete brand identity that emphasizes hair growth like seedlings.

Additionally, in this brand image upgrade, we aimed to modernize the brand, highlighting a youthful and technological medical feel. Considering the brand’s future online media needs, we developed a dynamic brand identity system. By abstracting the visual representation of hair, we showcased the characteristics of hair growth, repair, and strengthening. The overall dynamic aligns with the upward-growing arrow, reinforcing the positive symbolism of growth.

Beyond the logo, the brand image upgrade includes the color system, typography system, online and offline advertising layout system, storefront signage system, and spatial navigation system. These elements together enhance the recognition of the symbol and colors from multiple dimensions, presenting Yonghe Group with a clear, unified, and distinctive technological medical image that stands out from competitors.

Design with JAN Creation