Founded in New York City in 2016，51 E JOHN is an experimental jewelry designer brand that brings new blood to traditional jewelry making process. 51 E JOHN commits to integrate new innovative ideas with the most classic and popular jewelry styles, redefining high-end jewelry.

Our branding and packaging concept centers around the deconstruction of gemstones. We draw inspiration from the intricate facets and light refractions of diamond cuts to create a cohesive visual theme. This approach informs our layout designs, iconography, and various visual elements.