For Gucci’s 2023 celebration of the Chinese Year of the Rabbit, we crafted a dynamic main visual that captivates and delights. Our design features an animated rabbit, depicted with vivacity and agility, against a backdrop of rotating 3D cubes that symbolize turning fortunes and prosperity. Merging traditional Chinese red with modern, stylish aesthetics, this visual narrative was also featured on Gucci’s WeChat red envelope covers. This integration allowed hundreds of millions of users to engage with Gucci’s contemporary take on the Chinese New Year, showcasing our ability to blend cultural heritage with cutting-edge design.