You Might Want to Send Flora Love. Key Visual for Gucci 2023 Chinese Valentine’s Day
Release
2023.08.22

In collaboration with Gucci we designed their Chinese Valentine’s Day social experience. The visual language draws inspiration from the iconic Gucci flower heritage, and blends it with Goddess Flora 花神 who blesses lovers in mythology. Write down your love message, Gucci will send it out with exquisite animation. Our Meitu photo filter encourages lovers to ‘be’ a Flora herself, narrating a natural and bright Gucci CVD.

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You Might Want to Send Flora Love. Key Visual for Gucci 2023 Chinese Valentine’s Day
Release
2023.08.22
Play
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0:00 / 0:00
0:00 / 0:00
Play without sound
Play with sound

In collaboration with Gucci we designed their Chinese Valentine’s Day social experience. The visual language draws inspiration from the iconic Gucci flower heritage, and blends it with Goddess Flora 花神 who blesses lovers in mythology. Write down your love message, Gucci will send it out with exquisite animation. Our Meitu photo filter encourages lovers to ‘be’ a Flora herself, narrating a natural and bright Gucci CVD.